Small and medium businesses
One person knows what the numbers mean. That is the risk.
Semcore gives the words your business runs on one agreed meaning. For an estate this size that starts with writing down the handful of terms everything else rests on.
The definitions are in somebody's head
A business this size does not have a data team, and it does not need one. What it has is a few tools that each hold part of the picture, a spreadsheet that reconciles them, and one person who knows why the spreadsheet does what it does.
That works, and it keeps working right up until that person is on leave, changes role or is asked to explain a figure to somebody outside the business. Then the meaning has to be reconstructed from the artefacts, and the artefacts disagree.
Buying an AI tool does not help with this. It reads the same tables and draws its own conclusions about what a customer is, and it does it confidently.
What you can do
None of the published catalog entries is written for a business this size. What is available to you is the engagement they came out of, and it is the right place to start regardless.
Find out where the meaning actually lives
Which tool holds the definition everything else copies, which definitions have quietly diverged, and which of them anybody outside the business would be shown.
Write down the terms the business runs on
There are usually fewer than twenty, and agreeing them once is the difference between a number you can defend and a number you can only explain.
Know what your AI plans need before you buy for them
An assistant is only as good as what it can be told about your business, and that is a thing you can assess before committing to any tool.
An AI Readiness Review
A scoping conversation, and a look at your data estate as it stands: what your AI plans will need from it, where the gaps are, and which of them to close first. The findings are yours either way.